Design Isn’t Just about Photoshop. It’s about Psychology.

This is the biggie.

The secret to a great website or advertisement isn’t in having a pretty design and some compelling content. The real secret is in psychology and consumer behavior.

A graphic designer needs to know color psychology and the associations people make with specific shades and tones. He needs to know what imagery will appeal to people, the type of people it’ll appeal to, and why it appeals to them. He needs to know what’s going on in people’s minds when they land on sites and as they navigate through yours. He needs to know their initial response when they first view your advertisements.

Are smooth curves better than concentric circles? Is IBM blue the best color, or is deep red a better choice? What will draw people to the right or the left? What emotional state should the site create? Should the design be modern and simple or colourful and bold or soft and comforting? Where do a person’s eyes travel, and what will make them stop?

Good graphic designers know all this and much more. They understand that their goal is to influence a visitor’s psychological state of mind and perception of your business. The more designers know about how people behave, what makes them take action and ways they react to different elements, the better they can implement persuasive strategies into your ad/site.

Then they create your graphics or build you a site/ad that captures interest, holds it, and brings you sales.

Isn’t that what you want?

About the Author: Need help turning a bad design experience into a great one or want to work with a top graphic designer ready to bring you success? Me at AlphaGraphs.